Vantage Wholesale
Vantage wholesale
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Vantage is the UK wholesaler and buying group built for the Amazon retail trade. Interviews, briefings, imagery and data for journalists.

About Vantage Wholesale UK

Vantage is the UK wholesaler and buying group built for the Amazon retail trade: the 100,000 British businesses selling on Amazon, where independent sellers account for 60% of everything sold. Vantage procures stock as principal on pro forma terms, holds, preps and ships it Amazon-ready, and supplies a vetted member network whose demand is aggregated and committed before stock is bought.

Suppliers get one trusted, paid-up-front route into the Amazon retail channel. Members get supply and terms no individual business could reach alone. Every established British trade buys through dedicated supply and collective structure - builders’ merchants through NMBS, pharmacies through Numark, convenience through Unitas. Vantage is that structure for the Amazon retail trade.

Fast facts

100,000

UK businesses sell on Amazon; more than 15,000 cleared £100k a year at the last count.

60%

of everything sold on Amazon comes from independent sellers, not Amazon itself.

£1.5bn+

of stock bought each year by the UK’s qualified sellers, at minimum - a trade with no dedicated wholesaler until now.

20%+

return floor on every deal released to members, validated against live marketplace prices, with 50+ units a month of real sales velocity.

Pro forma

suppliers are paid up front, and allocations are capped so a brand’s pricing holds.

One working day

to answer every membership application. Invitation only, capped to live supply.

Founding team

Vantage was founded by three operators who cover the three sides of the trade between them: demand, knowledge and supply.

Haych · Co-founder

Six years in Amazon retail and UK wholesale. Before founding Vantage he guided more than 400 private clients into multi-million-pound Amazon trading positions, making him one of the UK’s most established operators on the seller side of the trade. He leads the platform, supply standards and commercial terms.

Jack · Co-founder

Founder of Aftermarket Arbitrage. More than £100m of qualified deal flow put into UK Amazon sellers’ hands, and the 15,000-strong seller audience Vantage launches into. Hundreds of independent operators have scaled on the back of it.

Max · Co-founder

A career on the supplier side of UK wholesale, building multi-million-pound distribution relationships trusted by leading brands. He runs Vantage’s supply operation.

Press spokesperson: Haych - available for interview, comment and background at short notice on UK wholesale and distribution, Amazon retail and seller economics, marketplace supply chains, and collective purchasing.

Press enquiries

hello@vantagewholesale.co.uk - answered within one working day. Imagery, briefings and data on the UK Amazon retail trade available on request.